"Hey, that was my idea!" or "I swearrrrr, ask Chris, I told him about that same idea last year - I'm not kidding" are likely things being said every day... in every city. While I hate to present a depressing reality in the second sentence of this blog, it is a necessity that I do: We are not the unique geniuses we think we are. While our ideas might be diverse, they certainly not unique...
Believe it or not, there are likely several hubs of individuals out there having the same product or business ideas you are having at any given moment. The strange thing is: Most everyone who is blessed to have an 'a-HA!' moment will point out their good idea to a few people then drop the idea as if it were a seashell that was only worth momentary attention and excitement. Why do we not pursue our ideas?! We live in an electronic age where most anything is attainable via the interwebs: knowledge, funding, contacts, ecommerce platforms - the works. Yet, we consciously choose to brag about our 'could have been ideas' on our way to the powerball cashier as if that was a better opportunity.
A story: KERO's first product idea we were developing was a money clip that could house your keys in it. It was intended to eliminate bulky pockets for males living in urban environments. In the early development stages we finally came across, in great disappointment, the keylet... literally, our exact concept we had. As we watched the funding clear 6 figures our anger grew more and more and we were sulking stating "that was OUR idea!".. man, we missed out by just a month or two. Funding ended for this project on September 15, 2012. We decided then and their that whatever our next idea was -- we would move at warp speeds to get it prototyped and on kickstarter. Fortunately, we were blessed that the Nomad Cable was conceived just 3 weeks after our mental defeat.
The moral: Don't just talk about your ideas - execute them! Even if you do not find what you are looking for once you finally get through the door you have been begging to get through - chances are, there are countless beautiful, intriguing doors on the other side that will allow you to continue your journey.
Bonus moral: Option 1: you don't go after your idea = you know precisely how the story will end...you talking about it to your friends when someone else beats you to it.
Option 2:You go after your idea - the journey you begin might bring you somewhere you never thought you would end up... a true adventure and a path of growth.
If you have an idea and need some direction, reach out to people - you'd be shocked how responsive they are to help. In fact, if you want any advise from us - reach out. We are here to help! And we are by no means experts - for all I know KERO will not make it and this blog will be nonexistent in a year. But what I do know is: We won't stop trying and learning, and we certainly won't stop encouraging others to do the same.